Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is also appropriate to respond to positive reviews as an appreciation to the client.
With today’s fast paced generation, only what is outstanding will keep them looking. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.