Reviews as a Marketing Tool
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Good ratings and reviews would sell the company well to potential customers.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Reviews from facebook can also be used on a company’s website.
Types of reviews are not limited to the three covered here. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.