3 Major Categories of Point of Sale Displays
A lot of retailers find it hard to make a decision on which point of sale display is the best for their store given that there are so many to choose from. Literature displays, counter displays, pallet displays, brochure holders and floor displays are only a handful of the most popular options you can get. Many of these display options that you are going to find are divided into temporary and permanent units.
As you read this article, we are going to talk about the major types of display units that you could use.
Number 1. Temporary – normally, temporary display units that stores are using are only intended to last for 60 days. This is because it is only made from low cost materials such as corrugated cardboard. On the other hand, temporary displays perfectly serve its purpose for seasonal products, market testing or perhaps, introduction of a new product line.
But, it’s best to steer clear of using such displays for higher ticket items as they are not the best option you can have. Utilizing screen printed graphics or just anything similar will be a cost effective decision and have the display shipped semi constructed helps in saving time and also, effort.
Number 2. Semi-permanent – this particular display is a very practical option for retailer that seeks for structure that is sturdy and can last for at least a year. The display unit is also made from different materials such as metal, durable cardboard, glass, wood, acrylic and co-polyester.
A big number of these displays are capable of featuring logo printed or brand identifier outside. There are cases that the display can serve as dual purpose and accept different products at once, helping you to not just save on cost but also, save on space in your store. It has high quality build too, making it capable to accept all types of products which include your high priced items.
Number 3. Permanent – as for permanent displays, it is longer lasting and more durable; fact is it can last for 3 years with minimal care. Majority of these units is made to look like a kiosk or perhaps, to appear like it’s a separate space in a larger store. The display unit is less seen in a retail environment however, when it is put to used, it is usually positioned near the checkouts or wherever it seems to be appropriate.
You can assure that the unit are going to last a long time as it is made only from the best materials including metal, plastic, glass and wood. In addition to that, it is vital to choose carefully the shape and size of display due to its high upfront cost.